4 Ways SEO Can Benefit a Law Firm

For any lawyer, the majority of their attention will be focused on the cases they represent. However, getting those cases to come in the door in the first place is a majorly under looked aspect of practicing law. By bringing in clientele who are already aware of your services, you can expedite their screening process. 

What is SEO?

To lawyers, search engine optimization, or SEO, is most likely a foreign concept. It refers to the practice of enhancing web content to rank hire on search results for a particular topic. Search engines such as Google use bots which scan webpages to understand what that page might be about. 

There are two primary forms of SEO to consider: on-page and off-page. Off-page SEO focuses more on traditional PR and advertising, but on-page SEO revolves around optimizing webpages themselves to improve readability, content relation, and overall formatting. By enhancing SEO, law firms can increase their standing on search results and also improve the likelihood that a user clicks on their site. 

Way SEO Can Benefit Lawyers

The first page of Google receives 71% of search traffic, which goes to show the importance of ranking higher on search engines as a law firm. By following the four tips below, any law firm can enhance the SEO of their website:

1. Better chance of connecting with potential clients

By driving more traffic to your website, you have an improved likelihood of meeting clients who are in need of your services. In short, more eyes mean more potential clients. For example, adding a blog section to your law website can allow potential readers to see your expertise and better understand how you can help them.

2. Improved organic traffic outreach

There is a major difference between organic traffic and inorganic traffic. Organic traffic is long-term traffic that is likely to eventually turn into a client whereas inorganic traffic is more likely to visit a site and immediately leave. Inorganic traffic results when a webpage doesn’t have a relation to the topic at hand.  

3. Increased brand visibility

Naturally, increasing your standing on web results will increase the visibility your brand as a whole receives. This will help any organization to stand out from the competition by increasing household recognition of their name. By recognizing a certain law firm as specializing in a certain type of law, users are more likely to turn to that firm for those needs.  

4. Backlinks can improve your firm’s reputation 

Finally, backlinks are an important way of establishing your law firm as an authoritative source of information. Over 46% of Google searches seek local information, which is why building your firm up as a trustworthy source of information is a must. Local potential clients will read your site and understand your expertise, as well as offerings, and will be more likely to reach out. 

Bolster the success of your firm

No law firm can succeed without a steady supply of clients in need of services. Enhancing the SEO of your website can help bring those clients to your door by increasing the amount of organic traffic that sees your marketing content. Set yourself apart from the competition by increasing your client base today.