Top Marketing Tips for All Young and Aspiring Lawyers

Right after law school, many aspiring lawyers don’t make it big like others because they don’t know how to sell themselves. Today’s legal marketplace is a purgatory for those aspiring lawyers who apply the old rules and think that just working hard enough and keeping their head down would make them successful. This is the digital age, and success comes when you upgrade yourself constantly and working smartly. So, if you are a young and aspiring lawyer, here are some of the most useful marketing tips:

Personal Branding is the Key

You start by making your name a brand. It is not about having business cards or using letterheads. You need to create an image that your name stands for something valuable. That ‘something valuable’ is your personal brand. It answers the question of how you are distinctive and what makes you or your team unique. It may be a personal attribute or a moral value you live by. Give your potential clients a reason to listen to you; why should they trust you. Tell them you will ‘fight their battles’ or you’re the friendliest in a place full of sharks, and they will come to you. It takes time, but if done right, it takes you right to the top.

Who’s the Target?

For personal branding to work, make sure you choose a specific niche. You’re not a lawyer, you’re the lawyer. You need to know what clientele do you want, how to get them comes later. A family lawyer would market using personal touch and emotional connection, and a bankruptcy lawyer would use hardcore facts to make their client’s life easier.

Podcasts and Video Marketing

Since the pandemic, people have been confined to their homes, trials have been conducted online, which was unthinkable previously, and whatnot. So, what does it mean for young lawyers or rather all lawyers? How do they market themselves in such a situation?

Where social media marketing is a must now, there is more you can do. The professionals at Consultwebs.com suggest video marketing and podcasting to be the most effective tool nowadays to build a strong personal brand. Not only this, it is wide-ranging and helps capture more potential clients than any other way. The reason both would work: Awareness. Many people are still not aware of how the law may be affecting them, podcasts and videos on YouTube can be the key to explain to them what they need to know. It also solves the problem of social distancing, they can’t directly come to the office to get to know who they are dealing with, the podcasts and videos will give a personal touch. Your website can have a video and podcast library.

Web Design and SEO

Your website represents your brand. From colors to the content, everything matters to make the user experience extraordinary. It should be easy to navigate and mobile-friendly with relevant pictures and videos. SEO (Search Engine Optimization) helps you raise your search presence and increase your website ranking using keywords, location and hyper-specific targeting. Simply put, to get to the top of search engine results, use SEO within your content.

Networking or Social Networking?

The simple answer is both. While networking will always be the most useful throughout your career, you can expand your horizons through social networking. Social media marketing is essential when it comes to lawyers, as all your potential clients would first judge you through your social media presence before even giving you a call. Facebook advertising, along with aesthetic Instagram/Facebook pages go a long way for all ages of clients now. They see your face popping everywhere during they scroll; they are bound to check the page and website at least once. So, put up posts that provide helpful information on the niche you have selected. Like financial decisions, or mental health or better yet give them the latest information on the law, that may affect them even after the case has been resolved. It will make your brand look like it is the most resourceful place, in addition to giving it a personal touch. It conditions the clients to come back to the page or suggest you or your firm to their loved ones.

As an aspiring lawyer, don’t be afraid of taking risks in this digital age, when all anyone wants is to feel relevant. Just make it easier for your potential clients to find you, using all the tips above and you will find that success is not hard to find.