Snapchat is set to sell sunglasses fitted with a built-in camera. The picture and video messaging company has set up a company called Spectacles, to sell the device later this year. The glasses will cost £100 and are aimed at young consumers who are already users of Snapchat. Snapchat itself will be rebranded along with the company, renaming itself Snap, Inc. The inbuilt camera will be powered by a battery capable of lasting a day. The footage itself will be recorded in a format which will make it viewable in any orientation. On the front of the glasses, there will be a light which will show when the camera is recording.
The company hopes that the product, due to cost considerably less than Google Glass, will appeal to the mass market of millennials. This seems an appropriate direction given that the majority of Snapchat’s 100 million users are under 35 years old. Using a discreet button on the frame, it will be possible to take a day’s worth of images on a single charge but recording will be limited to 30 seconds. Images will then be able to sync wirelessly with the Snapchat app, allowing them to be shared on a dedicated social media platform, which already enjoys huge popularity.