Magic circle firm Allen & Overy is attempting to register ‘Brexit Law’ as a trademark. The trademark has been filed at the EU and UK Intellectual Property Offices (IPO) with the scope of the mark not limited solely to legal advice but equally applying to business management, consultancy, education and training services. Firms have been scrambling post-referendum to offer advice to apprehensive clients following the UK public’s decision to withdraw their nation’s membership from the EU. A&O’s attempt to trade mark such a well-known and familiar phrase is a blatant attempt to position themselves as the firm of choice for any Brexit-related bother.
A&O IP partner Nicola Dagg told the World Intellectual Property Review that they, “forged a leading reputation for providing comprehensive advice around Brexit” and further that, “Brexit Law materials represent the best of A&O’s strategic and innovative legal thinking”. The firm will be awaiting the IPO’s decision with bated breath and it is yet to be seen whether A&O can monopolise legal advice relating to Brexit.